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Capital Campaigns: From Tricky to Triumphant - How to Make Your Fundraising Effort a Success in 2023

Capital campaigns can be a tricky business, but with the right approach, they can be a huge success.

What are Capital Campaigns?

For any newbies visiting us today: A capital campaign is a fundraising effort to raise a large sum of money for a specific project, such as a new building or renovation. To make sure your capital campaign is a success in 2023, there are a few trends and tips you should keep in mind.

Story Telling

First and foremost, a good capital campaign is all about storytelling. People are more likely to donate to a cause that they can relate to and understand. So, make sure your campaign tells a compelling story about why the project is important and how it will benefit the community.

Use pictures, videos, and testimonials to bring the story to life and make it relatable.

Smart Technology

Another trend that is becoming increasingly popular in capital campaigns is the use of technology. Platforms such as Harness Giving offer new and innovative ways for non-profits to collect donations. Tools like online checkout, monthly roundup and recurring giving options, peer-to-peer fundraising have made it easier for non-profits to raise money from a wider audience.

By utilizing technology, non-profits can reach a much larger network of potential donors who may not have otherwise been aware of the campaign.


Another important aspect of a good capital campaign is the involvement of the community. A community that feels invested in a project is more likely to donate to it. So, make sure to involve the community in the planning and execution of the campaign. This can be done through public meetings, surveys, and focus groups.

Matching Gifts

Another trend that is becoming increasingly popular in capital campaigns is the use of matching gifts. Matching gifts are donations made by a company or foundation that match the donations made by employees or other donors. This is a great way to increase the amount of money raised during a campaign and also to show the donors that their contributions are making a bigger impact.


Finally, a good capital campaign is all about building relationships. Building relationships with donors, community members, and other stakeholders can increase the chances of the campaign being successful. Make sure to keep in touch with donors, thank them for their contributions, and keep them informed about the progress of the campaign.

Bringing it all together, a good capital campaign is all about storytelling, utilizing technology, involving the community, using matching gifts, and building relationships.

By keeping these trends and tips in mind, non-profits can make their capital campaigns a huge success in 2023.


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