Get Ahead of the Game: Email Templates for 2023

Let me start by clearing this debate... Email is not dead! Email has a high return on investment: Email marketing has a high return on investment (ROI), with an average ROI of 122%, according to the Direct Marketing Association.

This means that for every $1 invested in email marketing, the average return is $122.

That statistic is super relevant to nonprofits to stay connected with donors and keep them informed about the organization's work and impact.

However, with so much content competing for attention online, it's important to create newsletters that are engaging and relevant to ensure that they are actually read by donors.

We wanted to make it easy, so go ahead and Copy/Paste 😁

Nonprofit Email Templates to start 2023

Here are a few email template ideas for nonprofits to send to donors in the new year:

1. "Happy New Year! As we enter a new year, we wanted to take a moment to thank you for your support over the past year. Your donations have made a huge impact on the work we do, and we couldn't do it without you. As we look ahead to the new year, we have some exciting plans and initiatives that we are eager to get started on. However, we need your help to make them a reality. Would you consider making a donation to help us continue our important work in the new year? Every little bit helps, and we are so grateful for your support. Thank you again for all that you do!"

2. "As we start a new year, we wanted to reach out and thank you for your continued support of our organization. Your donations have made a huge impact on the work we do, and we couldn't do it without you. We are excited to embark on a new year with new goals and initiatives, but we need your help to make them a reality. Would you consider making a donation to help us continue our important work in the new year? Every little bit helps, and we are so grateful for your support. Thank you again for all that you do!"

3. "As we enter the new year, we are grateful for your support and the impact it has made on our organization. Your donations have helped us to achieve so much in the past year, and we are excited to see what the new year brings. However, we need your help to make it a success. Would you consider making a donation to help us continue our important work in the new year? Every contribution makes a difference, and we are so grateful for your support. Thank you again for all that you do!"

4. "Happy New Year! We hope this message finds you well as we enter a new year. As we look back on the past year, we are grateful for your support and the impact it has made on our organization. Your donations have helped us to achieve so much, and we are excited to see what the new year brings. However, we need your help to make it a success. Would you consider making a donation to help us continue our important work in the new year? Every contribution makes a difference, and we are so grateful for your support. Thank you again for all that you do!"

5. "As we start a new year, we wanted to reach out and thank you for your support of our organization. Your donations have made a huge impact on the work we do, and we couldn't do it without you. We have some exciting plans and initiatives for the new year, and we need your help to make them a reality. Would you consider making a donation to help us continue our important work in the new year? Every little bit helps, and we are so grateful for your support. Thank you again for all that you do!"

6. "Happy New Year! We hope this message finds you well as we enter a new year. As we reflect on the past year, we are grateful for your support and the impact it has made on our organization. Your donations have helped us to achieve so much, and we are excited to see what the new year brings. However, we need your help to make it a success. Would you consider making a donation to help us continue our important work in the new year? Every contribution makes a difference, and we are so grateful for your support. Thank you again for all that you do!"

Just remember these...

Best practices when emailing your supporters

Keep it focused and concise: Donors are likely to have busy schedules and may not have the time to read a lengthy newsletter. To increase the chances that your newsletter will be read, keep it focused on the most important information and keep the overall length concise.

Use a clear and visually appealing layout: A visually appealing newsletter is more likely to catch the eye of donors and keep them engaged. Use a clear layout with plenty of white space, and include images and other visual elements to break up the text and make the newsletter more engaging.

Personalize the content: Donors are more likely to read a newsletter that speaks directly to them and addresses their interests and concerns. Consider segmenting your newsletter list and tailoring the content to different groups of donors based on their interests and involvement with your organization.

Use a compelling subject line: The subject line of your newsletter is the first thing that donors will see, so it's important to make it compelling and relevant. Avoid using spammy or vague subject lines, and instead opt for something that clearly conveys the value of the newsletter and entices donors to open it.

Include calls to action: Encourage donors to take action by including calls to action throughout the newsletter. This could be as simple as asking them to share the newsletter with their friends, or providing a link to a donation page.

By following these tips, you can create a newsletter that your donors will actually read in 2023 and that helps to build and maintain a strong life-long relationship with them.