Starting a recurring giving program can be a great way for charities to build a stable source of funding and develop a strong relationship with donors.
However, getting people to sign up for a recurring donation can be challenging, especially if you're starting from scratch. (Watch our Webinar: Don't Start at Zero)
Here are a few tips for getting donors to join your recurring giving program and donate to your charity year round:
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Make it easy for donors to sign up: Make sure your donation form is clear and easy to use. Consider offering multiple giving options, such as Monthly or Round-Up options, so that donors can choose what works best for them.
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Communicate the impact of recurring donations: Show donors the real-world impact their recurring donations will have on your organization and the people you serve. Share stories and statistics to illustrate the difference their ongoing support will make.
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Offer incentives: Consider offering incentives for donors who sign up for recurring donations. This could include exclusive updates, special events, or even small gifts as a thank-you for their ongoing support.
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Highlight the convenience of recurring donations: Remind donors that recurring donations are convenient because they don't have to remember to make a donation every month or quarter. This can be especially appealing for busy people who want to support your organization but may not have the time to make regular donations.
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Foster a sense of community: Make sure donors feel like they are part of a community of supporters who are all working towards a common goal. Encourage them to share their stories and experiences with others and highlight the collective impact of recurring donations.
By following these tips, you can help get your recurring giving program off the ground and build a strong base of support for your organization. Remember, every donation, no matter how small, can make a big difference in the lives of those you serve.
Harness Giving makes it easy for people to set up and manage their monthly giving programs.
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