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What is considered a major gift in fundraising?

In its simplest form a major gift for your nonprofit is anchored by the top single donation you receive in a fiscal year. Your major donors are those whose donations near this anchoring amount. 

Did You Know: 88% of all funds come from just 12% of your donors.* 

It’s natural then to wonder, who are these 12% and how do we get more of them?

The answers lie in your donor database.

An organized and well-managed donor database is the foundation of any donor development plan. It provides the tools and insights needed to understand who your donors are, what drives them, and it can help you identify which donors are best situated to be cultivated, or stewarded, toward major gifts. 

When looking at your database to organizing your donors can be helpful to identify types of your donors. Here are 3 main categories:

  1. Donors who gave 80% of your funds over the last 12-24 months
  2. Donors who gave 20% of your funds over the last 12-24 months
  3. Donors who gave 0% of your funds over the last 12-24 months

The majority of your fundraising efforts should be aimed at the top group here.

But what should those efforts be?

How do we turn those donors into major givers?

How do we approach them?

What’s the difference between annual giving and major gifts?

In our webinar, Eddie Allen, Principal of Pacific Northwest Fundraising, will walk you through how to do just that!

He shares insights on how to invest resources in an ongoing, thoughtful effort to cultivate and contact donors.

Watch today.


In this hands-on, interactive workshop, you will learn:

  • Database Management
  • Identify Key Donors
  • Develop your Major Donor Profile
  • Create your Internal Standardized outreach plan
  • Reach out to build relationships

Source: afpglobal.org/FundraisingEffectivenessProjectblog/8020-rule-alive-well-fundraising/

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