Using online fundraising to build capacity
Here's what you'll need:
A Goal 🏁
Goals should be specific, measurable, and achievable!
Ask yourself, how many monthly donors do you want to acquire by a specific time? Do you want, for example, 20 new donors in the next 60 days? Start with big goals and work your way back to smaller, tangible monthly or weekly goals.
The Basics 🔢
- Program Name
Give your monthly giving program a fun name like "Hunger Heroes" or "Game Changers." People love to feel that they're a part of a special group or team. And they are! They're working with you to forward a common cause.
- Donation Amounts
Decide if you want donors to give ANY amount, tiered amounts, or minimums. If you're just getting started, we recommend donors be encouraged to give ANY amount. You'd be surprised how many folks who don't even know you that well would sign up to give monthly if it was a small enough amount — like $5.
Decide what, if any, perks or benefits monthly donors might receive in return for donating. This could be "A free T-shirt for the first 10 monthly donors," or "You'll receive exclusive "behind the scenes" text message updates of how your gift is making a difference!"
- Program Name
A Compelling Call-to-Action 🎯
A compelling call to action will cut through the noise and inspire donors to give to your cause. When coming up with your call-to-action ask yourself what the money is going to be used for. What program or service will it contribute to and how can this impact be communicated to the potential donor? If you're having trouble figuring out how to talk to your donors check out our recent post on how to improve your copy.
Communication Channel(s) & Timeline 🎙️
We live in a digital world, right? I mean you're probably not reading this in a printed book and, if you are, please let us know.
We strongly recommend you communicate with your donors about giving opportunities through email and at least one social media platform, such as Facebook.
Since a monthly ask often requires donors to give it a little more thought than a one-time "impulse" gift with no commitment, it's important to share frequently (at least once or twice a week) about your monthly giving program. As my high school history teacher used to say, "repetition is the cornerstone of education." She was right!
The Right Tool(s) 🛠️
After you've done the hard work of convincing your donors to support you in this more sustainable way, you need a practical tool that can keep up and do the heavy lifting for you! 💪
You want one that's easy to use for your donors, is mobile-friendly, defaults the giving option to monthly, automatically prompts one-time donors to become monthly donors without you having to even ask, and one that will help you thank your donors immediately without you having to lift a finger.
"Where oh where can I find such a magical tool?" you ask?
Ahem...Harness has you covered! 🙌
You may also like: Online Fundraising and Tools that help you get the job done
A Stewardship Plan 👫
Once donors commit to that monthly gift, we want to make sure they feel EXTRA seen. Show your appreciation them and shown the impact of their gift!
This is where Harness' customizable automatic text messages that instantly notify and thank your donor in a more personal, human way come in. They help communicate to a donor how their gift has truly made a difference — making them smile and inspiring them to stay connected & give again!