Here are the requested “Google Analytics” features & updates so far:
1. Use cross-domain tracking so we can follow the user flow all the way to conversion.
2. Track conversions.
3. Get eCommerce data (i.e., donation amount) which we can then associate with each conversion, so organizations can calculate our ROAS
Updates to our "Google Analytics" feature were made to have it track the correct data and provide the insights clients are looking for with this feature by allowing clients to save their "Google Analytics" ID and then track standard events made on the donation webapp provided by Harness.
Similar to Facebook Pixel, we are tracking the following:
Initiate Checkout
Complete Registration
Add Payment Info
Donate (or Purchase)
Subscribe (monthly giving - if possible)
View Page/Content
1. Initiate Checkout
begin_checkout
2. Complete Registration (Both Sign-Up & Login)
When a user creates a donor account
login
sign_up
3. Add Payment Info
When user creates/adds a payment source - "payment info" page
add_payment_info
4. Donation Made
When a user completes a donation and reaches the "Thank you" screen
purchase
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5. Subscribe (COMING SOON)
When a user completes a "monthly" donation (reaches thank you screen for monthly)
Custom Event
6. Campaign - Clicks Donate Button
generate_lead
7. View Page/Content
For the "Page Views" I was working off of this doc:
Google Analytics Page View Docs
page_title
page_location
page_path